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Analytics & Finance

Every pound that moves through your store, explained

Nuso turns your live Shopify data into one source of truth — real-time revenue, customer cohorts, a full finance bridge from gross to true net profit, and a data cube you can slice any way you like. No more stitching numbers across five tools.

app.nuso.co.uk / sync running
Overview — last 30 days
Revenue
Orders
AOV
Blended MER
Revenue — 30 daysdaily

One sync pulls your Shopify data and builds every KPI, cohort and finance figure — live.

Why it matters

Your real numbers live in five different tabs

Shopify tells you revenue and sessions. The rest — true margin, returns, ad spend, tax — is scattered across spreadsheets and dashboards that never quite agree. Nuso brings it all into one reconciled view.

Native analytics stops early

Shopify shows basic revenue and sessions. It won't tell you contribution margin, cohort retention or blended return on ad spend.

Numbers stitched across tools

Shopify, your ad platforms, a returns app and a finance spreadsheet — each with a different total. Reconciling them by hand eats every Monday.

Net profit stays a mystery

After returns, shipping, transaction fees and tax, what's actually left? Without a bridge you're guessing at the only number that matters.

How it works

From live revenue to true net profit

Nuso reconciles every order the moment it syncs, then walks your revenue down the finance bridge — deducting discounts, returns, shipping and tax — so the number at the bottom is real take-home, not top-line vanity.

Gross to net, step by step

Every deduction is itemised, so you can see exactly where the margin leaks.

Multi-currency, in GBP

Presentment currencies are converted at the settlement rate so totals reconcile to the penny.

Reconciled, not estimated

Figures tie back to Shopify payouts — no rounded guesses, no drift.

Finance bridge — August
Gross revenue£84,230
− Discounts−£6,110
− Returns−£5,340
Net revenue£72,780
− Shipping & fees−£9,120
− Tax−£12,130
True net
£51,530 · 61.2% of gross
Use cases

When teams open Analytics

Monday morning review

"How did the weekend actually go?"

One glance at Overview replaces three logins — revenue, orders, MER and week-on-week deltas, already reconciled.

Month-end P&L

"What did we really keep?"

The finance bridge produces a clean gross-to-net for the month you can hand straight to your bookkeeper.

Spotting a bad day

"Why did yesterday dip?"

Drop into the Explorer cube, slice by channel or product, and find the cause in seconds — not after a support ticket.

Cohort retention
% of customers ordering again, by acquisition month
M0
M1
M2
M3
M4
M5
Mar
Apr
May
Jun
Jul
Aug
One source of truth

Retention you can read at a glance

The cohort heatmap groups customers by the month they first ordered and tracks how many come back. A healthy business gets darker down the columns — a leaky one fades fast.

Spot the leak early

See which acquisition months retain and which drop off after the first order.

Tie retention to revenue

Every cell links back to the finance bridge, so cohorts read in pounds, not just percentages.

In the box

One platform, every number reconciled

Real-time Overview

Revenue, orders, AOV and blended MER, updated as orders sync — no overnight wait.

Finance Bridge + FX

Gross to true net, multi-currency converted at settlement rates and reconciled to payouts.

Customer cohorts & RFM

Retention heatmaps and recency-frequency-monetary segments straight from live orders.

Returns Intelligence New

See return rate by product, reason and cohort, and the true margin impact on net.

Explorer data cube New

Slice revenue by any dimension — channel, product, region, cohort — with pivot and drill-down.

31 Reports & Schedules

Prebuilt reports for revenue, product, customer and finance — emailed on the cadence you set.

One source of truth for your whole store

Connect Shopify in one click and see every number reconciled. 14-day free trial, no card required.

Get started free