Enterprise analytics for Shopify brands

Turn your store data into
your sharpest advantage

Real-time analytics, cross-channel marketing attribution, MMM modelling, and AI-powered insights — unified in one intelligent platform.

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app.nuso.co.uk — Overview
Overview
Orders
Marketing
Finance
MMM
Inventory
Customers
AI Studio
Revenue
£84,230
↑ 12.4%
Orders
1,047
↑ 8.1%
AOV
£80.45
↑ 3.9%
ROAS
4.2×
↑ 0.6×
Gross Margin
62.1%
↑ 1.2pp
Revenue vs Ad Spend — Last 30 days
£84.2k
Channel mix
4.2× ROAS
Google · 45%
Meta · 30%
TikTok · 14%
Other · 11%
Product
Revenue
Units
Margin
Status
Premium Bundle Set
£18,420
230
68%
Top seller
Signature Tote Bag
£11,250
188
71%
Growing
Limited Edition Kit
£9,850
94
58%
Low stock
Natively connected to your stack
Shopify
Google Ads
Meta Ads
TikTok
BigQuery
Gemini AI

See exactly what's
working — and what isn't

Pull spend, clicks, impressions, and revenue from every ad platform into a single unified view. Know your true ROAS across every channel.

Cross-channel attribution

Google, Meta, and TikTok spend mapped against Shopify revenue. Finally see the full picture.

Campaign-level ROAS

Drill into individual campaigns to find winners, cut losers, and optimise daily budgets with confidence.

MER tracking

Marketing Efficiency Ratio calculated automatically — your single source of truth for blended performance.

Marketing Attribution
30 days
90 days
YTD
Google Ads
£12,400
ROAS 5.1× ↑
Meta
£8,200
ROAS 3.8× ↑
TikTok
£3,900
ROAS 3.2× →
Daily spend vs revenue by platform
Google
Meta
TikTok
Marketing Mix Modelling
Bayesian regression · Last updated 2 hours ago
LIVE MODEL
Model Accuracy
94.2%
R² score
Optimal Budget
£28,400
↑ £3,200 vs current
Predicted Revenue
£112k
Next 30 days
Optimal Current £0 Ad Spend → Revenue ↑
Revenue response curve
Optimal spend point
Current spend
Google Ads
38%
↑ Increase £800
Meta
31%
→ Hold
TikTok
18%
↓ Cut £400
Organic
13%
Baseline

Know exactly where to put your next pound

Bayesian marketing mix modelling runs continuously against your data. See the true diminishing returns curve for every channel and get a recommended budget allocation — recalculated every 24 hours.

Response curve modelling

Visualise the revenue impact of every pound spent, per channel. Find your saturation point before you overspend.

AI budget recommendations

Get a weekly recommended budget split across all channels, backed by your own historical data.

Revenue forecasting

30-day revenue projections based on current trajectory, seasonality, and planned spend.

Your AI that actually
knows your store

Ask anything about your data, generate on-brand product photography, write ad copy, and get proactive insights — all powered by AI that has full context of your store.

Natural language analytics

"Why did revenue drop last Tuesday?" Get instant answers from your own data.

AI product photography

Generate studio-quality product images using your existing photos as a base — no photographer needed.

Proactive insight alerts

Get notified when something unusual happens — a product trend, a drop in conversion, a ROAS anomaly.

AI
Nuso AI — your store analyst
Powered by Gemini · Trained on your data
Why did my ROAS drop last week?
Your blended ROAS fell from 4.8× to 3.9× last week. The main driver was Meta — CPMs rose 28% on Thursday, likely due to increased competition. Google held steady at 5.1×. I'd recommend shifting £1,200 from Meta to Google until CPMs normalise.
Action recommended
Shift £1,200 from Meta → Google this week
Trend detected
Bundle Set conversions up 34% — consider scaling
Generate 4 product images for the Premium Bundle

Six powerful modules.
One monthly price.

📊

Real-time Overview

Revenue, orders, AOV, conversion, and gross margin live. Compare any date range with one click.

💰

Financial Reporting

COGS, gross profit, MER, and net revenue — calculated automatically. Full P&L visibility.

📦

Inventory Intelligence

Stock levels, sell-through rates, days of cover, and smart reorder alerts per variant.

👥

Customer Analytics

LTV, repeat purchase rate, cohort retention, and RFM segmentation. Know your best customers.

🛍️

Product Deep Dives

Revenue, margins, returns, and performance by product, variant, collection, and channel.

🔔

Smart Alerts

Anomaly detection on revenue, ROAS, and inventory. Get notified before problems escalate.

Live in under 5 minutes

1

Connect your store

Paste your Shopify API token. We pull all historical orders, products, and customers instantly.

2

Connect ad accounts

One-click OAuth for Google, Meta, and TikTok. Your spend data appears in minutes.

3

Invite your team

Add unlimited users with role-based access. Analysts, marketers, and founders — all in one place.

One plan. No surprises.

Every feature included. Unlimited users. No seat fees, no usage limits, no hidden extras.

Monthly
£99/mo
Billed monthly + VAT
  • All 6 analytics modules
  • Unlimited users
  • All ad platform connectors
  • MMM modelling
  • AI Studio
  • 14-day free trial
Start free trial
All prices exclude VAT. UK VAT applied at checkout where applicable.

Built for people who take
their data seriously

★★★★★

"The MMM model alone paid for a year of Nuso in week one. We reallocated £4k/month away from a channel we thought was working — revenue went up."

SM
Sarah M.
Founder, DTC fashion brand
★★★★★

"I used to spend 3 hours on Monday pulling reports from 5 different tools. Now it's all there when I wake up. The financial reporting is exactly what we needed."

JK
James K.
CEO, Beauty & Wellness brand
★★★★★

"The AI product photography is unreal. We were spending £800/month on a photographer for content. Nuso generates better images in seconds."

LP
Laura P.
Head of Marketing, Homeware brand

Ready to see your data clearly?

Join ambitious brands already using Nuso. Start your free trial today — no card required.

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