Nuso runs PyMC, Meridian and Robyn models against your own Shopify and ad data — then tells you the true, incremental return of every channel and the budget split that makes you the most money.
A real MMM run — connect, fit, sample, optimise — in about a minute inside Nuso.
Every ad platform reports the revenue it thinks it drove — and they double-count. The result is a ROAS number you can't trust and a budget you're allocating half-blind. MMM fixes that by measuring incrementality from your actual sales.
Meta, Google and TikTok each take credit for the same sale. Add their ROAS up and it exceeds your actual revenue.
Consent banners, ad blockers and iOS privacy mean a large share of conversions never reach the pixel at all.
Without a response curve you keep pouring budget into a channel long after it stops returning.
Nuso already holds your synced Shopify sales and ad spend. Pick a framework, hit run, and a few minutes later you have a calibrated model and a recommended budget split — no data-science team, no spreadsheets.
Run PyMC (Bayesian), Google's Meridian or Meta's Robyn and compare them side by side.
The true contribution of each channel — measured from sales, not platform self-reporting.
A recommended split with "increase / hold / cut" guidance per channel, narrated by Claude.
Run the model at month-end and let the allocation set your channel budgets, instead of last month's gut feel.
Read the saturation point on the response curve before you scale — and stop before returns fall off a cliff.
Show the incremental contribution of each channel and your organic baseline, backed by a calibrated model.
The contribution view separates your organic baseline from paid, and paid into channels — so you finally know how much of last quarter's revenue marketing actually created.
Separate the sales you'd have made anyway from the ones your ads created.
Model "move £2k from TikTok to Google" and see the projected revenue before you spend it.
A recommended spend split across channels, recalculated as new data arrives.
Claude turns each run into a plain-English brief you can act on immediately.
Each run is 50 AI credits — about £2.70–£5.00 — versus £5k–£50k for an agency project.
See exactly how much revenue each channel and your baseline contributed.
Model "what if I move £2k from TikTok to Google?" before you spend a penny.
Models use the same synced Shopify and ad data powering the rest of Nuso.
Run your first MMM in minutes. 14-day free trial, no card required.
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