Platform Overview

Everything your brand
needs to grow

15+ purpose-built modules covering every dimension of your Shopify business — from live revenue tracking to AI-generated ad creatives.

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Analytics
6 live dashboards
Marketing
3 ad platforms
MMM
4 model frameworks
AI Studio
6 creative tools
Analytics Marketing MMM AI Studio
Analytics

Know your numbers
in real time

Six tightly integrated dashboards give you an instant read on every corner of your business — from today's live orders to long-run customer cohort retention.

⚡
Today — Live Dashboard
See today's performance unfold in real time. Revenue, orders and AOV update as orders come in, benchmarked against yesterday so you know if today is tracking ahead or behind.
  • Live order feed with customer names and totals
  • Today vs yesterday comparison for all key metrics
  • Real-time AOV and order count ticker
  • Automatic Shopify sync — no manual refresh needed
Today — Live
Revenue
£4,812
+18% vs yday
Orders
47
+6 vs yday
AOV
£102
+3%
Live Orders
Sarah M.£89.00Paid
James T.£143.50Paid
Emily R.£67.00Pending
📊
Overview — Full Dashboard
The command centre for your store. Pick any date range, compare periods, and drill into revenue trends, P&L breakdowns and top-performing products — all in one view.
  • Flexible date range picker with period comparison
  • Revenue bar/line chart with toggleable overlays
  • Profit & Loss summary with margin %
  • Top products by revenue, units, and margin
Overview · Last 30 days
Revenue
£82,410
+12.4%
Gross Profit
£41,205
50% margin
Daily Revenue
📦
Orders
Browse, search and filter every order in your store. Dive into full order detail including line items, fulfilment status, and Shopify sync state — always up to date.
  • Full order table with multi-field search and filters
  • Order detail view: line items, customer, fulfilment
  • Shopify sync status indicator per order
  • Export-ready tabular layout
Orders
OrderCustomerTotalStatus
#1082Anna K.£124Fulfilled
#1081Tom B.£89Processing
#1080Priya S.£212Fulfilled
#1079Chris L.£58Pending
👥
Customers
Understand who your customers are and how they behave. LTV analysis, cohort retention heatmaps and RFM segmentation give you the full picture of your customer base.
  • Lifetime value and repeat purchase rate tracking
  • Cohort retention heatmap by acquisition month
  • RFM segmentation: Champions, Loyal, At Risk, Lost
  • Fiscal year view for annual planning
Customers · RFM Segments
Champions 28% Loyal 34% At Risk 22% Lost 16%
Cohort Retention
🛍️
Products & Catalogue
Understand which products and variants are driving your business. Revenue, margin and returns analysis rolled up by product, variant, and collection — with drill-through at every level.
  • Revenue and margin by product, variant, collection
  • Returns rate and refund analysis
  • Collection-level roll-ups for category planning
  • Sellthrough and unit velocity metrics
Products · Top by Revenue
Canvas Tote
£18,220
Linen Dress
£14,900
Silk Scarf
£11,340
Denim Jacket
£8,210
📋
Inventory
Stay ahead of stockouts and overstock. Days-of-cover calculations, sell-through rates and automated reorder alerts make inventory planning proactive rather than reactive.
  • Current stock levels across all variants
  • Days of cover based on recent velocity
  • Sell-through rate by product and collection
  • Reorder alerts when stock falls below threshold
Inventory Alerts
ProductStockDoC
Canvas Tote S124dReorder
Linen Dress M4518dWatch
Silk Scarf12862dOK
Denim Jacket83dReorder
Marketing Intelligence

Close the loop between
spend and revenue

Connect Google, Meta and TikTok ad accounts. See ROAS, CPO and revenue attribution at campaign level — all mapped back to actual Shopify orders.

Attribution

Platform-level ROAS and CPO in one view

Pull data from Google Ads, Meta and TikTok simultaneously. Campaign-level tables show cost, clicks, attributed revenue and ROAS side-by-side so you can rebalance budgets on the fly.

  • Google Ads, Meta Ads, TikTok Ads connectors
  • Campaign and ad-set level drill-down
  • ROAS and CPO mapped to Shopify revenue
  • Platform comparison across date ranges
Marketing Attribution
Total Spend
£12,400
Revenue
£44,800
Blended ROAS
3.61×
+0.4 vs prev
PlatformSpendRevenueROAS
Google£5,200£20,8004.0×
Meta£5,400£18,3603.4×
TikTok£1,800£5,6403.1×
MER Dashboard

Blended efficiency across every channel

The Marketing Efficiency Ratio tells you how many pounds of revenue you generate for every pound of total ad spend — across all platforms combined. Track it over time and see if your overall marketing is becoming more or less efficient.

  • Blended MER = Total revenue ÷ total ad spend
  • Trend chart showing MER over rolling periods
  • Drill down to see channel contribution
  • Date-range comparison to track progress
MER Dashboard
Marketing Efficiency Ratio
3.61×
+11% vs last period
Total Spend
£12.4k
MER Trend (12 weeks)
Marketing Mix Modelling

Statistical modelling to find your
true optimal budget

Run OLS regression, Bayesian (PyMC), Meridian or Robyn models directly inside Nuso. Upload your CSV, map your channels, and get saturation curves and optimal budget allocation — no data science degree required.

MMM Engine

Four modelling frameworks,
one interface

Choose from classical OLS regression for fast results, Bayesian (PyMC) for uncertainty quantification, Meridian for Google's latest framework, or Robyn for Meta's open-source MMM. Each model includes saturation curves, contribution charts and optimal budget allocation output.

  • OLS, Bayesian PyMC, Meridian, Robyn frameworks
  • CSV upload + channel mapping wizard
  • Saturation curves per channel
  • Optimal budget allocation recommendations
  • Experiment bed for scenario comparison
  • AI-powered insights and narrative summary
MMM · Budget Allocation
Model
Bayesian
R²
0.91
Excellent fit
Budget
£15k
Optimal Allocation
Google
£6,750
Meta
£4,950
TikTok
£3,300
Saturation Curve — Google
Optimal
Developer Console
Full model logs and Python output accessible in-browser. See exactly what each model is doing — no black box.
Experiment Bed
Run multiple model configurations and compare results side by side. Test assumptions and iterate on your channel strategy.
AI Insights
Gemini AI summarises model output into plain-English recommendations — what channels are saturated, where to shift budget.
AI Studio

Turn product photos into
scroll-stopping creatives

Six AI-powered tools that take your product images and transform them into professional marketing assets — backgrounds removed, lifestyle shots generated, ad creatives ready to publish.

✂️
Remove Background
Instantly strip the background from any product photo. Get a clean, transparent PNG in seconds — ready for use in ads, catalogues or your own compositions.
  • One-click background removal
  • Outputs clean transparent PNG
  • Batch processing supported
  • Powered by Gemini Vision AI
Original
Background removed ✓
🏙️
Studio Images
Generate professional lifestyle and studio photography from a plain product photo. Describe the scene you want and AI places your product into a photorealistic environment.
  • Lifestyle and studio scene generation
  • Describe the setting in plain English
  • Multiple style presets: editorial, minimal, outdoors
  • High-res outputs suitable for ads
Prompt: "Minimal studio, warm light, marble surface"
Product
Studio shot generated ✓
🎯
Generate Ads
Create platform-ready ad creatives from your product images. Choose your format (square, story, banner), add copy, and get polished creatives — no design tools needed.
  • Multiple format outputs: square, story, banner
  • Overlay headline and CTA text
  • Brand colour and font controls
  • Download ready for Meta, TikTok, Google Display
Shop Now →
Shop
2 creatives generated ✓
🔄
Product Swap
Have a great lifestyle photo but want to feature a different product? Use Product Swap to replace the product in any existing image — keeping the scene, lighting and feel intact.
  • Swap products into existing lifestyle images
  • Preserves scene lighting and composition
  • Ideal for seasonal or variant launches
  • Works with any uploaded lifestyle photo
Old product
New product
Product swapped ✓
🎨
Flat Lay
Automatically arrange multiple products into a clean flat-lay composition. Perfect for collection launches, gift sets and editorial content — without hiring a photographer.
  • Multi-product arrangement AI
  • Multiple layout styles: grid, scatter, editorial
  • Background colour and texture options
  • High-res download for print and digital
Flat lay arranged ✓
✍️
Ad Copy
Generate platform-optimised ad copy for Meta, Google, TikTok and email from your product name and description. Multiple tone and length variants, ready to test.
  • Copy variants for Meta, Google, TikTok, email
  • Multiple tones: bold, playful, premium, minimal
  • Headline, body, and CTA components
  • One-click copy to clipboard
Generated for: Canvas Tote · Premium tone
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Integrations

🛍️ Shopify
🔵 Google Ads
🔷 Meta Ads
🎵 TikTok Ads
📊 BigQuery
✨ Gemini AI

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