Nuso unifies Google, Meta, TikTok and Klaviyo into one attribution view with true blended MER — then models diminishing returns so you know which channel deserves the next pound and which has already had enough.
Every platform's spend de-duplicated and matched to real Shopify revenue — one blended MER.
Ask Meta how Meta did and it'll tell you it's your best channel. Ask Google the same. Add up the reported revenue and it's more than you actually made. The only honest number is blended — measured against your real Shopify sales.
Each channel claims credit for sales the others also claim. Summed up, their reported revenue exceeds your real total.
Consent prompts and privacy changes mean the pixel misses a big slice of conversions — so platform numbers are built on partial data.
Flicking between four ad managers, you can't compare channels on the same basis — so budget moves are guesswork.
Nuso pulls spend and results from every platform and reconciles them against your actual Shopify revenue. One table, one blended MER, and a campaign drill-down that puts winners and losers side by side on the same yardstick.
Google, Meta, TikTok and Klaviyo normalised so comparisons are like-for-like.
Open any platform down to campaign level to find what's carrying it — and what's dragging.
Scaling, steady or draining — each campaign flagged so you know where to move budget.
Open the unified view each morning and move budget toward the channel with headroom, on true blended MER — not four separate dashboards.
Status flags surface the campaign whose MER dropped overnight, before it burns another day of budget.
Give one honest blended MER for the whole account, reconciled to Shopify — no channel-by-channel spin.
Every channel has a saturation point where the next pound returns less than the last. Nuso fits a diminishing-returns curve per platform, so you scale up to the knee — and stop before you're paying for revenue you'd get anyway.
The curve marks where each channel's returns start to flatten out.
Compare where you're spending today against the point that maximises return.
Google, Meta, TikTok and Klaviyo reconciled to your real Shopify revenue on one basis.
Open any platform to campaign level and see spend, revenue and MER side by side.
One honest efficiency number for the whole account — the metric you can actually trust.
Diminishing-returns curves per platform, with the saturation point marked.
Flow and campaign revenue folded into the same attribution view as paid.
Plan promotions and launches, then read their impact back against spend and revenue.
Connect your ad platforms and Shopify in one click and see true blended MER. 14-day free trial, no card required.
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